Posted Monday 14th April 2014

Digital Jersey Presents Ivan Nikkhoo 'Understanding E-Commerce'

Following on from his successful and engaging 'Growth Funding' talk last October, our Digital Jersey board member Ivan Nikkhoo presented his new talk about Understanding eCommerce. Ivan talked about the evolution of business models, the current state of the market alongside key parameters and international expansion.

Ivan has over 29 years of international industry experience in various senior capacities. A Silicon Valley veteran, Ivan is a frequent guest lecturer at the USC Marshall School of Business and has been featured in numerous publications including Fortune Magazine, Los Angeles Times and the Los Angeles Business Journal.

Ivan is currently Managing Director at Siemer & Associates and works as an advisor to Siemer Ventures. He is responsible for all facets of the practice including business development, investment and deal sourcing and review, origination, conversion, and executing client mandates.

Key Topics:

1. What is eCommerce
2. Evolution of Business Models
3. Current  State of the Market
4. Categories
5. Monetization Mechanisms
6. Key Revenue Parameters
7. Key Cost Parameters
8. Traffic Generation
9. Managing The Funnel
10. Customer Retention
11. Scalability
12. Tools & Partners
13. International Expansion
14. Mobile Commerce
15. Retail Integration
16. Market Trends
17. Financial Trends
18. Key Impacts

Ivan Nikkhoo's e-Commerce presentation slides are now available in the Members Area Strategic Documents section.