Understanding e-commerce

Ivan Nikkhoo

Understanding e-commerce

Following on from his successful and engaging 'Growth Funding last October, our Digital Jersey board member Ivan Nikkhoo will be presenting his new talk about Understanding eCommerce.

Ivan will be talking about the evolution of business models, the current state of the market alongside key parameters and international expansion.

Ivan has over 29 years of international industry experience in various senior capacities. A Silicon Valley veteran, Ivan is a frequent guest lecturer at the USC Marshall School of Business and has been featured in numerous publications including Fortune Magazine, Los Angeles Times and the Los Angeles Business Journal.

Ivan is currently Managing Director at Siemer & Associates and works as an advisor to Siemer Ventures. He is responsible for all facets of the practice including business development, investment and deal sourcing and review, origination, conversion, and executing client mandates.

Key Topics:

1. What is eCommerce
2. Evolution of Business Models
3. Current  State of the Market
4. Categories
5. Monetization Mechanisms
6. Key Revenue Parameters
7. Key Cost Parameters
8. Traffic Generation
9. Managing The Funnel
10. Customer Retention
11. Scalability
12. Tools & Partners
13. International Expansion
14. Mobile Commerce
15. Retail Integration
16. Market Trends
17. Financial Trends
18. Key Impacts

For more information please contact:
E: sonia.ferri@digital.je
T: +44 (0) 1534 789 333

More information on Ivan, please visit: www.digital.je/board/ivan-nikkhoo

8 April 2014
17:00 - 18:30
The Royal Yacht Hotel


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