Posted Wednesday 16th August 2017
Local Digital Business Teams Up with Artists for World's First Mixed Reality Art Exhibition
FLUX, a new venture that combines cutting-edge virtual reality (VR) technologies with the creative arts, has announced details of its first pop-up event, FLUX ZERO, which will take place at Liberty Wharf on 16th September 2017.
Harnessing the power of VR, FLUX invites members of the public to view art like never before.
Attendees will have the opportunity to explore VR environments created by some of Jersey’s best
artistic talents and immerse themselves in worlds where the only limit is the artist’s imagination.
The following artists will exhibit work at FLUX ZERO:
The event has been organised by FLUX, a new partnership formed by members of two of Jersey’s
up-and-coming digital start-ups, Snap.je and Virtual Reality Jersey. To develop the exhibition,
FLUX invited 10 local artists to VR workshops, providing them with the knowledge and skills to
begin creating art in VR.
The free public exhibition will run from 10 am until 4 pm. Tickets can also be purchased for the full
FLUX ZERO experience, which will run from 8 pm till late.
Tom Le Sueur, Co-Founder of FLUX and Director of Marketing and Events at Snap.je, commented:
“For our first event, FLUX ZERO, we aim to create a dialogue around the endless possibilities of VR
in a way that is fun, immersive and provides some exposure to our local art community. VR has
experienced a massive resurgence over the past few years. Advancements in technology have
propelled it from a fun gimmick to a serious concept that is transforming the way we approach
entertainment, art, and even business. Through FLUX ZERO, our exhibitors have been able to
explore brand new approaches to art, creating entire worlds that attendees can step into. It is
these kinds of new possibilities that I’d like our guests to think about. What can be achieved with
VR, even beyond art?”
Tony Moretta, CEO of Digital Jersey, commented:
“Virtual Reality is one of the latest technologies to bring both disruption and opportunity to
traditional industries. For example, the use of Virtual Reality in treating patients with phobias,
or allowing architects to provide VR walkthroughs of a building, is transforming the commercial
and consumer experience. Digital Jersey is delighted to support this event, bringing together
artists with technologists to encourage the development of new skills and new business ideas.”