Posted Wednesday 16th August 2017

Local Digital Business Teams Up with Artists for World's First Mixed Reality Art Exhibition

FLUX, a new venture that combines cutting-edge virtual reality (VR) technologies with the creative arts, has announced details of its first pop-up event, FLUX ZERO, which will take place at Liberty Wharf on 16th September 2017.

Local Digital Business Teams Up with Artists for World's First Mixed Reality Art Exhibition

Harnessing the power of VR, FLUX invites members of the public to view art like never before. 

Attendees will have the opportunity to explore VR environments created by some of Jersey’s best 
artistic talents and immerse themselves in worlds where the only limit is the artist’s imagination. 

The following artists will exhibit work at FLUX ZERO:
The event has been organised by FLUX, a new partnership formed by members of two of Jersey’s 
up-and-coming digital start-ups, Snap.je and Virtual Reality Jersey. To develop the exhibition, 
FLUX invited 10 local artists to VR workshops, providing them with the knowledge and skills to 
begin creating art in VR.

The free public exhibition will run from 10 am until 4 pm. Tickets can also be purchased for the full 
FLUX ZERO experience, which will run from 8 pm till late.

Tom Le Sueur, Co-Founder of FLUX and Director of Marketing and Events at Snap.je, commented: 
“For our first event, FLUX ZERO, we aim to create a dialogue around the endless possibilities of VR 
in a way that is fun, immersive and provides some exposure to our local art community. VR has 
experienced a massive resurgence over the past few years. Advancements in technology have 
propelled it from a fun gimmick to a serious concept that is transforming the way we approach 
entertainment, art, and even business. Through FLUX ZERO, our exhibitors have been able to 
explore brand new approaches to art, creating entire worlds that attendees can step into. It is 
these kinds of new possibilities that I’d like our guests to think about. What can be achieved with 
VR, even beyond art?”

 

Tony Moretta, CEO of Digital Jersey, commented:
“Virtual Reality is one of the latest technologies to bring both disruption and opportunity to 
traditional industries. For example, the use of Virtual Reality in treating patients with phobias, 
or allowing architects to provide VR walkthroughs of a building, is transforming the commercial 
and consumer experience. Digital Jersey is delighted to support this event, bringing together 
artists with technologists to encourage the development of new skills and new business ideas.”