Expression of Interest from Marketing Agencies

We’re looking for a marketing agency to help us plan and deliver a cyclist recruitment campaign this June.

Family cycling on tree lined cycle track

What’s the campaign?

We want to make our Island smarter, help the community be more active and support Jersey’s plan to be carbon neutral by 2030. That’s why we’re launching a marketing campaign to recruit hundreds of Island commuter cyclists as volunteers to track and share their journey data as part of a new active travel project. The collected data will be used to make cycling easier and encourage more people to get on their bikes.  Through this project, we want to pioneer new ways of collecting and managing people’s data safely and securely by creating Jersey’s first data trust.

What do we need?

The scope of the work will include a campaign plan, creative executions and media planning and buying. If you are an agency interested in supporting us with this campaign, please complete the form below. The closing date for applications is the 18th May.

 

Active Travel Data Trust – Expression of Interest from Marketing Agencies

 

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