What do you do?
Plan and create quality, easy-to-use digital content that allows customers to access government information and complete their tasks quickly and simply. Collaborate with States of Jersey departments, working closely with them to research customers’ behaviour and journeys to help them design and write content to suit customers’ needs. Complete regular content audits and inventories to make sure that content is up to date, accurate, valuable and targeted to customers’ needs. Deliver training courses which teach and inspire people to consider content from their customer’s perspective and the basics in writing open, effective, usable and useful web content.
What training have you undergone?
NN/g UX certified, Diploma in Web Content Writing, Diploma in Digital Marketing, Google Analytics Individual Qualification, User Research and Usability testing.
What do you do on an average day?
I work with individuals across the States of Jersey to plan, prepare, maintain and deliver great content for their customers. This can include a wide range of topics including recycling, maternity, careers, education, tax, benefits and much more. We conduct user research, build site maps, consider and test information architecture, write and test content, plan content promotion and measure our results using analytics and website feedback.
Skills you need for the job?
A passion for customers, excellent writing skills, an eye for detail, the ability to turn complex subjects into easy, digestible content, excellent influencing skills, a good understanding of usability, accessibility, information architecture, user experience (UX) and the ability to conduct user research.
Advice for job seekers in the same field:
We definitely need more women in this industry, so ladies please have the confidence to go for these content roles. There’s a wide range to choose from including content writer, content editor, content designer, content manager, content marketer etc.