Marketing Manager ( 11 Month FTC) – PwC

• External market profile, positioning and impact in close collaboration with our Clients and Markets team
• Marketing strategy to support our key business propositions e.g. ESG and People and Organisation
• Community engagement, to include supporting our PwC Hive Hackers Programme, which delivers digital skill sets to school children across the Channel Islands
• Employer brand of choice positioning through effective Recruitment Marketing campaigns, where Inclusion and Diversity is at the heart of our values
• Internal Communications, orchestrating communications to ensure alignment with strategic objectives, consistency and relevance to different target audiences in the firm, using multiple channels to achieve maximum impact internally

Responsibilities

Responsibilities include:

• Maintaining a proper team communications’ structure to ensure high quality task completion by key deadlines
• Key point of contact with Marketing and Communications Director regarding Marketing briefings and upcoming projects
• Responsibility for Marketing team delivery of well thought out Marketing analytics on a quarterly basis, which can be fed into the senior leadership team
• Support in shaping the Marketing strategy around the five-year business strategy of PwC CI. In doing so, always be clear about how our decisions contribute to our PwC Purpose and ensure we are engaging with our clients in the digital age
• Help develop and roll-out the PR element of the CI business strategy – supporting PwC locally/ in UK/ globally, where appropriate
• Developing a planned local media schedule, building good relationships with editors and advertisers of local publications.
• Provide Marketing support to the business in respect of our local Place and Purpose strategy, ensuring we promote the firm’s values, ethics and policies in the various initiatives we invest in across both Islands
• Collaborate with recruitment marketing colleagues to support the effective delivery of Recruitment Marketing campaigns throughout the year
• Supporting PwC CI in setting the standard to which others aspire when it comes to the quality of our events and sponsorships
• Work closely with the wider tax, advisory and assurance teams, ensuring the broad depth of international expertise available in the CI is well-profiled
• Be involved in various internal comms projects and ensure certain behaviours filter through the business e.g. global brand reputation

Direct Report:
This role reports to: Director – Marketing and Communications

Qualifications & Certifications

• Evidence of a professional Marketing qualification (degree level or otherwise)

Skills & Experience Required

Essential skills:

• Excellent marketing skills with a proven track record working in this field
• Effective leadership and decision-making skills
• Strong communication skills, both written and verbal, confident dealing with senior stakeholders both within and outside the business
• Ability to understand and work within very high brand compliance standards
• A mix of creative and analytical abilities
• Adaptability and agility when it comes to working across broader areas of marketing

Travel Requirements