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Digital Marketing 101 (March)

Learn how digital marketing can be used effectively, covering each of the digital channels, strategic planning and data and analytics. You will also receive a set of tools and techniques that can be taken away and used immediately.

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Overview:

This full-day course is on Friday 18th March and will run from 09:30 – 16:30 at the Digital Jersey Hub.

Cost:

This course is fully funded as part of Government’s Fiscal Stimulus Programme

Key features:

  • Introduction to digital marketing
  • Search Optimisation
  • Social Media
  • Mobile Marketing
  • Display Advertising
  • Email Marketing
  • Campaign Measurement
  • Digital Strategy

Meet the lecturer – James Matthewson

James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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