Digital Marketing 101

This course covers the full range of digital marketing disciplines to ‘fast-track’ your teams knowledge. Leave with a thorough understanding of how digital marketing can be used effectively as well as a set of tools and techniques.

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Dates:

Monday 5th December: 9:30am – 4:30pm

Cost:

This course is fully funded as part of Government’s Fiscal Stimulus Programme

Key features:

  • The Digital Landscape & Key Trends
  • The Digital Consumer & Key Behaviours
  • Digital Channels & Platforms
  • Planning & Executing Digital Campaigns
  • Measuring Digital Marketing – the KPIs

Meet the lecturer – James Matthewson

James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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