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Digital Marketing: 6 Week Course

This course is for those who are looking to start a career in the digital marketing industry, or people who are returning to marketing after a career break.

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Digital Jersey & the Academy are open with appropriate Physical Distancing and Health & Safety measures in place. If you are concerned or would prefer to complete the course remotely please email mention this in your application, or email us using the details at the bottom of the page. 

The Digital Jersey Academy is inviting applicants to its latest Digital Marketing Course, which comprises weekly lunchtime classes over 6 weeks, 12:30 pm – 2 pm.

It is being led by Daniel Rowles, a certified Google Squared trainer and lecturer at Imperial College London, who has 20 years of digital marketing experience.

In that time he’s worked with some of the world’s best known brands, hosts the chart-topping Digital Marketing Podcast, and has written a series of award-winning books about marketing and branding.

The course is available for anybody looking to improve their digital marketing skills. Companies looking to upskill members of their own workforce are also invited to consider nominating somebody to attend.

The weekly sessions, each 1.5 hours long, are at lunchtime to allow candidates to fit them around their work. They will also get access to a digital marketing platform packed with additional resources.

You can find out more about the course and enrol, before the deadline.

Cost: £300 +GST

Dates:

  • Monday 14th September
  • Monday 21st September
  • Monday 28th September
  • Monday 5th October
  • Monday 12th October
  • Monday 19th October

How The Programme Works

This course is for those who are looking to start a career in the digital marketing industry, or people who are returning to marketing after a career break.

This 6-week course will give attendees a thorough understanding of how digital marketing can be used effectively, and provide a set of tools and techniques they can take away and use immediately.

As well as covering each of the different digital channels and best practice for their use, the course will also cover strategic planning and the effective use of data and analytics for calculating ROI.

Using practical examples from relevant organisations throughout, and giving attendees the opportunity to try out various tools and techniques, the course will take a real hands-on and practical approach. Attendees will be provided with a full set of support materials, including a digital marketing toolkit that documents all of the tools discussed and a range of blogs, podcasts and videos to reinforce their learning.

What the course will cover…

Introduction
·      Course work
·      Latest trends and strategic challenges
·      Campaign and Strategic Objectives
·      Content Marketing in Perspective

Search Optimisation
·      SEO Techniques
·      Paid Search
·      Campaign Setup walk through

Social media
·      Social channels
·      Social Measurement
·      Online Influence

Mobile Marketing
·      Mobile Sites and Responsive Design
·      Mobile Social, Search & Email
·      Mobile Marketing

Display Advertising
·      Technology Platforms
·      Bidding
·      Behavioural targeting
·      Usability

Email Marketing

·      Marketing Automation
·      Customer Relationship Management

Campaign Measurement
·      Analytics Analysis
·      Campaigns, Objectives and Measurement

Digital Strategy
·      Channel mix and budget planning
·      Commercial skills
·      Strategy and planning

Who is the Trainer?

Daniel Rowles:  Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. Daniel is CEO of Target Internet.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, 2016; Digital Branding 2014, 2016; Building Digital Culture 2016).

Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

General enquiries: academy@digital.je
Course content enquiries: daniel@digitalleadership.je

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