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Advanced Digital Marketing Accelerator Course 2019

Course Dates: 12-13-14th March 2019   –  9am-5pm

Cost: £150

Further info: info@digitalhub.je

CLOSED TO APPLICATIONS

 

 

WHAT IS THE DIGITAL MARKETING ADVANCED ACCELERATOR COURSE?

This course covers the full range of digital marketing disciplines to advance your knowledge to the next level.This intensive three-day course will give attendees a thorough understanding of how digital marketing can be used effectively, and provide a set of tools and techniques they can take away and use immediately.As well as covering each of the different digital channels and best practice for their use, the course will also cover strategic planning and the effective use of data and analytics for calculating ROI. Using practical examples from relevant organisations throughout, and giving attendees the opportunity to try out various tools and techniques, the course will take a real hands-on and practical approach.Attendees will be provided with a full set of support materials, including a digital marketing toolkit that documents all of the tools discussed and a range of blogs, podcasts and videos to reinforce their learning.

WHO IS THE COURSE AIMED AT

This course is aimed at Managers/Executives/Directors who want to advance their digital skills and build on existing knowledge of how to get the most from digital marketing.

It is suitable for participants with a good level of experience who and who have been working in Digital for some time, typically giving themselves a 5 or 6 out of 10 in a self assessment of their digital marketing skills.

This course is normally charged at £2500 for the 3 days, however Digital Jersey is able to offer this at a heavily subsidised rate and successful applicants will be asked to pay just £150 (Payment is due 7 days after acceptance to the course).

WHO IS THE TRAINER?
Daniel Rowles

Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, CEO of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, 2016; Digital Branding 2014, 2016; Building Digital Culture 2016).

Daniel’s training is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

WHAT IS COVERED
  • Digital marketing in perspective
  • Understanding the target audience and their journey
  • The role of content
  • Search optimisation step-by-step
  • Paid search
  • Social media in practice
  • Display and paid media
  • Email marketing best practice
  • Using analytics to optimise campaigns and prove ROI
  • Setting goals and getting the most from analytics
  • Digital strategy planning framework

Apply by clicking the ‘Apply for this Job’ button, top right.

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