Overview
Session 1 – Social Media Marketing
- Digital marketing in perspective
- Social media channels
- Paid and organic social media
- Managing social media
Session 2 – Search Marketing
- Search engine optimisation
- Paid search
- Measuring search
Session 3 – Email Marketing
- Email Marketing in the user journey
- CRM and Marketing Automation
- Email marketing measurement
Session 4 – Online Display Advertising
- Display formats and creative – using Canva
- Display advertising targeting
- Measuring display advertising
Session 5 – Content Marketing
- Channels and content creation
- Online writing
- Podcast and video creation
- Content hosting and distribution
Session 6 – Analytics
- GA4
The course will also include a Drop in 1 to 1 Support session
1 hour session to support the organisation setting up the tools that they are going to use going forward.
Dates
Course duration: 6 weeks
Course dates:
Monday 19th June – 13.00 – 16.30 – Social Media Marketing
Monday 26th June – 13.00 – 16.30 – Search Marketing
Monday 3rd July – 13.00 – 16.30 – Email Marketing
Monday 10th July – 13.00 – 16.30 – Online Display Advertising
Monday 17th July – 13.00 – 16.30 – Content Marketing
Monday 24th July – 13.00 – 16.30 – Analytics
Meet the trainer
Daniel Rowles
Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing.
He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who books have been translated into 12 languages.
Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Accenture, Grant Thornton, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.
Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.