This A.I. for Marketing 6-week introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.
1. Introduction and state of adoption
2. Prediction – Add to Cart and Purchase
3. Prediction – Predicting Churn
4. Prediction – Predicting CLTV
5. Clustering – Data-driven Personas
6. Text Analysis – Monitoring Sentiment
Duration: 6 Weeks
Times: 12.30 – 14.00
Dates: Wednesday 15th, 22nd, 29th September and 6th, 13th, 20th October
Meet the Tutor: Vincent Sider
Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.