Learn how digital marketing can be used effectively, covering each of the digital channels, strategic planning and data and analytics. You will also receive a set of tools and techniques that can be taken away and used immediately.
4. Social Media
5. Mobile Marketing
6. Display Advertising
7. Email Marketing
10 Digital Strategy
Duration: 6 Weeks
Times: 12.30 – 14:00
Dates: Monday 6th September – Monday 25th October
Meet the Tutor – Daniel Rowles
Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and an award-winning author.
As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.