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Digital Skills Courses (2021-2022) Digital Marketing 102

Fully funded as part of the Fiscal Stimulus Programme, our new Digital Skills Courses (2021-2022) Digital Marketing 102, begins in November and comprises weekly classes over 6 weeks.


This course is for those who have previously attended our 6-week introductory Digital Marketing Course, or have experience in a digital marketing role and are wanting to advance their skills.

Course breakdown

1. Latest trends in digital
2. Advanced SEO
3. Social media tools and techniques
4. Advanced display targeting
5. Email marketing advanced techniques
6. In-depth web analytics

Duration: 6 Weeks

Times: TBC

Dates: Monday 1st November – Monday 6th December

Meet the Tutor – Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author.

As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.