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Digital Skills Courses (2021 - 2022) - Digital Marketing Strategy (September)

Fully funded as part of the Fiscal Stimulus Programme, our new Digital Skills Courses (2021-2022) Digital Marketing Strategy fast-track 1x full day in September.


This course covers both the tactical elements of digital and the strategic and measurement frameworks that will allow you to confidently develop a digital strategy that can be effectively applied in the real world.

Course breakdown

1. Digital strategy in perspective
2. Understanding the target audience
3. Setting objectives and KPIs
4. Strategic positioning
5. Tactical channel review
6. The role of measurement
7. The digital strategy framework

Duration: 8th and 15th September

Time: 1x day 9.30-16.30pm

Meet the Tutor: Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author.