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Digital Skills Courses (2021 - 2022) Social Media (November)

Fully funded as part of the Fiscal Stimulus Programme, our new Digital Skills Courses (2021-2022) Social Media 1x full day in November.


This course is a hands-on guide to social media and explores how it is an essential element of any successful marketing activity. You will learn how to plan, implement and optimise social media activity.

Course breakdown

1. Social media in perspective
2. Understanding the user journey
3. The importance of going beyond likes and followers
4. Selecting the right channels
5. Influencers and advocates
6. Social proof and social scoring
7. Social monitoring and measuring
8. The importance of goals

Duration: 1x day 3rd June 9.30-16.30pm

Meet the Tutor: Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author.