Summary
Our small but fast-growing company needs a passionate journalist who is willing to work hard, learn new skills and grow with the Company. The Online Journalist will be responsible for producing and managing a daily email newsletter covering the collectibles market, writing news content about collecting, and undertaking appropriate research. This role combines editorial expertise, data-driven topic selection, and advanced use of AI tools to deliver timely news and insights across high-interest collecting categories.
The successful candidate will have a positive attitude and a natural flair for writing, and will identify trending topics, write engaging short-form journalism, and help grow a large, loyal database of regular readers through audience-focused content, smart distribution strategies, and continuous optimisation. An enquiring mind and lively interest in collectors, collections and collecting stories is also important to the role.
Major Duties and Responsibilities
Daily Editorial Production
- Research, write, and publish a daily email newsletter focused on collectibles news, trends, auctions, and market insights, written in the “house style”
- Monitor and report on high-traffic collecting categories such as trading cards, coins, comics, toys, memorabilia, watches, and emerging collectibles
- Source stories from auctions, marketplaces, collectors, industry announcements, and social media
- Ensure strong use of images and captions to accompany copy within the rules of libel and copyright
AI-Enhanced Journalism
- Use AI tools to assist with research, topic discovery, data analysis, summarisation, and content optimisation
- Integrate AI workflows to improve editorial efficiency while maintaining strong journalistic standards
- Identify trending topics and keywords using AI-driven analytics tools
Audience Growth
- Help grow a large subscriber database of collectors and enthusiasts, building a community of engaged readers
- Optimise subject lines, headlines, and content structure for high open and click-through rates
- Collaborate on strategies to acquire new readers through SEO, partnerships, and social media distribution
- Become an ambassador for the Company in building our brand reputation and recognition in line with our values and beliefs
Data & Trend Analysis
- Track audience metrics including open rates, engagement, and subscriber growth
- Analyse which collectibles categories drive the most traffic and adjust editorial coverage accordingly
- Monitor industry data and marketplace trends to identify stories with strong reader interest
Industry Coverage
- Build sources across the collectibles ecosystem including auction houses, dealers, grading companies, marketplaces, and collector communities
- Cover breaking news, record sales, emerging trends, and expert insights
- Keep up to date with trends, developments and key topics in the collecting world
Job Requirements
- Ability to write engaging copy, accurately and fast, with the ability to produce clear, engaging daily news content
- The ability to absorb information quickly and write it up in a style which is interesting and easy to read, creating a distinctive “voice” and opinion
- Proven experience in digital journalism, newsletters, or online publishing
- Demonstrated experience using AI tools for research, content development, and editorial workflows
- Strong interest or background in collectibles markets (e.g., trading cards, coins, comics, toys, memorabilia, watches)
- Experience with newsletter platforms (e.g., Mailchimp, Beehiiv, Substack, or similar)
- Understanding of SEO, headline optimisation, and audience growth strategies
- Research skills and an enquiring mind
- Determination and persistence with a motivation to succeed
- Proficient with Microsoft applications – Word, Excel and PowerPoint
- High productivity and a good work ethic
- Ability to come up with innovative ideas and not being afraid to express them
- Ability to work quickly and independently in a daily publishing environment
Desirable Skills
- Experience covering auctions, collectibles, or hobby markets
- Familiarity with analytics tools (Google Analytics, newsletter metrics, audience dashboards)
- Knowledge of online marketplaces and price tracking tools
- Experience building or managing subscriber databases or communities
- Key Performance Indicators (KPIs)
Daily newsletter published on schedule
- Subscriber growth and retention
- Email open rates and click-through rates
- Website traffic generated from newsletter content
- Growth in coverage of high-traffic collectibles categories
Ideal Candidate Profile
The ideal candidate is a fast-moving digital journalist with a passion for collectibles and audience growth, who understands how to use AI tools and analytics to produce engaging daily content and scale a newsletter readership.
Remuneration
- Competitive starting salary dependent on experience and subject to regular review
- Annual bonus scheme
- 20 days Holiday + Public Holidays + 1 day per year of service up to 25 days
This is an exciting opportunity to become involved in a fast-growing business where you can learn to develop highly effective online journalism skills quickly, with a remuneration structure aligned to company growth and performance.