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6 Week Digital Marketing course - Week 5

Dates
  • 2nd December 2019
    5:45pm - 8:45pm

This course is for those who are looking to start a career in the digital marketing industry, or for those who are already working for a digital company and want to up-skill.

PR/marketing agency employees who are already working in digital marketing should not apply.

 
What will the course cover?
 
Introduction
·      Course work/exam briefing
·      Latest trends and strategic challenges
·      Campaign and Strategic Objectives
·      Content Marketing in Perspective
 
Search Optimisation
·      SEO Techniques
·      SEO Workshop
·      Paid Search
·      Campaign Setup walk through
·      Campaign Workshop
 
Social media
·      Social channels
·      Social Measurement
·      Online Influence
·      Social Management
·      Social Policy and Process
 
Mobile Marketing
·      Mobile Sites and Responsive Design
·      Mobile Social, Search & Email
·      Mobile Marketing cont.
·      App Development
·      App Promotion
·      App development exercise
 
Display Advertising
·      Technology Platforms
·      Bidding
·      Behavioural targeting
·      Programmatic
·      Usability
·      Usability in practice
Email Marketing
·      Marketing Automation
·      Customer Relationship Management
 
Campaign Measurement
·      Analytics in practice
·      Analytics Analysis
·      Campaigns, Objectives and Measurement

Digital Strategy
·      Channel mix and budget planning.
·      Process, Policy and Digital Change Management
·      Commercial skills
 
Digital strategy 
·      Strategy and planning workshops
 
Next steps
·      The future of Digital Marketing
 
At the end of the course, there will be an e-learning certificate to complete as well as an assignment.
  
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