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Digital Entrepreneur Workshop: Optimising your Website

Optimising your Website
This is an interactive workshop for small digital businesses delivered by an industry expert. It is only for members of Digita…

Dates
  • 12th October 2017
    7:30am - 12:00pm

Optimising your Website

This is an interactive workshop for small digital businesses delivered by an industry expert. It is only for members of Digital Jersey and is part of a series of digital entrepreneur workshops to help boost small businesses. The aim of this workshop is to provide valuable hands-on knowledge, for those who are either developing or currently managing a website for a digital business.

Numbers are strictly limited so we ask that you don’t apply unless you are committed to attending. This will be a valuable several hours and we don’t want the opportunity being wasted and people missing out.

What will you learn?

Where does a Website fit into digital marketing?

  • Setting objectives
  • Attract
  • Convert
  • Close
  • Delight

Knowing your audience

  • Customer personas

Activity 1: Outline a customer persona

Getting Found

  • Keyword Research including trends
  • On page Search engine marketing
  • Social media considerations for your website

Activity 2: High level technical SEO review of a key web page, or conduct keyword research for two products/services

Generating Leads

  • Conversion rate optimisation
  • Basic UX considerations
  • Landing page design

Activity 3: Wireframe a landing page for a campaign

Who is teaching the workshop?

Peter Van Neste previously owned and sold a company serving the events industry in the UK where he generated over 1.4m in revenue through digital marketing. Peter’s main focus is now as founder of We Compose – a company specialising in helping businesses generate and convert more leads through digital marketing.

Who can apply?

The half-day workshop will begin with registration, coffee and croissants at 8.30am, with the workshop running from 9am to 1pm.

Participants will need to bring a laptop so they can actively participate in the workshop.

Only open to members of the Digital Jersey Hub or Digital Jersey

There is a nominal £10 fee for registration.

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