Optimising your Website
This is an interactive workshop for small digital businesses delivered by an industry expert. It is only for members of Digital Jersey and is part of a series of digital entrepreneur workshops to help boost small businesses. The aim of this workshop is to provide valuable hands-on knowledge, for those who are either developing or currently managing a website for a digital business.
Numbers are strictly limited so we ask that you don’t apply unless you are committed to attending. This will be a valuable several hours and we don’t want the opportunity being wasted and people missing out.
What will you learn?
Where does a Website fit into digital marketing?
- Setting objectives
- Attract
- Convert
- Close
- Delight
Knowing your audience
- Customer personas
Activity 1: Outline a customer persona
Getting Found
- Keyword Research including trends
- On page Search engine marketing
- Social media considerations for your website
Activity 2: High level technical SEO review of a key web page, or conduct keyword research for two products/services
Generating Leads
- Conversion rate optimisation
- Basic UX considerations
- Landing page design
Activity 3: Wireframe a landing page for a campaign
Who is teaching the workshop?
Peter Van Neste previously owned and sold a company serving the events industry in the UK where he generated over 1.4m in revenue through digital marketing. Peter’s main focus is now as founder of We Compose – a company specialising in helping businesses generate and convert more leads through digital marketing.
Who can apply?
The half-day workshop will begin with registration, coffee and croissants at 8.30am, with the workshop running from 9am to 1pm.
Participants will need to bring a laptop so they can actively participate in the workshop.
Only open to members of the Digital Jersey Hub or Digital Jersey
There is a nominal £10 fee for registration.
