Overview
Content That Converts – Social media that engages and entices.
This course is a hands-on guide to social media and explores how it is an essential element of any successful marketing activity. You will learn how to plan, implement and optimise social media activity.
Laptops are not necessary for this course but may be useful if you wish to bring one to take notes.
Date
Tuesday 6th August – 9.30am – 3.30pm
Cost
Free
Key features
- The Social Landscape & Key Trends
- The importance of Social Content
- Key Social Touch-points & their Roles
- Planning & Executing Social Campaigns
- Measuring Social Media Marketing
Meet the lecturer
James Mattewson
James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.
James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.
James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.
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