The LinkedIn Advantage

  • Tuesday 18th June
  • Free (0 credits)
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The LinkedIn Advantage – Your Employees Amplified, Your Business Multiplied

LinkedIn is an essential tool to communicate with your stakeholders. Learn how important it is compared to other social media avenues, how to optimise your LinkedIn profile, and how to build your network.

Laptops are not necessary for this course but may be useful if you wish to bring one to take notes.

Key features
  • Why is LinkedIn important for Business
  • Personal Profiles Vs Company Profiles
  • The key Principles of Social Selling (SSI)
  • Creating & Optimising your LI Profile
  • Building your Network
  • Posting Guidelines

Tuesday 18th June – 9.30am – 3.30pm



Meet the lecturer
The LinkedIn Advantage

James Matthewson

    James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.

    James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

    James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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