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Insight drives success and 4insight is a professional insight and behavioural research company that provides our clients with actionable strategic recommendations built upon consumer/customer/employee/business insights gained through Qualitative Research, Behavioural Economics, CX, UX with biometric Eye Tracking and Market/Competitive Intelligence, exploring the emotional, in addition to the rational. We regularly conduct professional research online via surveys and closed communities, in addition to face-to-face personal depth research through focus groups, depth interviews and UX interviews with the added revealing dimension of eye tracking in our observational studio with one way mirrors.