In collaboration with Nikki Anderson, this guide gives you the tools to run smarter user research. Learn how to uncover what users really need, make sense of your findings, and turn insights into action.
Who is this guide for?
This guide is for:
- Business owners testing a new service or product
- Founders or side-hustlers with an early-stage idea
- Employees in a small business trying to improve what they offer
- Creatives, designers, developers thinking of building a product
No research experience needed. No fancy tools required. Just curiosity and a willingness to ask the right people the right questions.
By the end, you’ll know how to:
- Identify the right people to talk to
- Ask questions that actually reveal what people need
- Spot patterns that tell you if your idea has legs
- Summarise what you learned into a clear insight you can build on
Let’s dig a little deeper
You’ve got an idea. Or maybe you’ve spotted an annoying gap in how things work. You think, “Someone should build something better.” Now you’re wondering: “Is this actually a problem for other people? Would they pay for it? Would they even care?”
- Tried to build something but no one used it
- Made a service no one brought
- Launched a feature people ignored
You probably skipped this step.
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