By iPOP
02/12/2025
As a trusted global technology partner, Clarity empowers organisations to achieve growth, resilience, and efficiency through clear, actionable digital solutions. When they came to us, they wanted to evolve their brand and create a website that reflected their expertise, innovation, and scale – all while making their services easier to understand and access.
A refreshed brand with Clarity at its core
We refined Clarity’s visual identity to reflect their forward-thinking approach and global reach. To bring their services to life, we designed and developed a suite of bespoke 3D illustrations, each representing a key area of expertise, from cybersecurity to AI – adding depth, energy, and personality across the brand and website.
Modern, intuitive design built for scale
Clarity’s new website was designed with usability and structure in mind. With over 60 pages of content, it was essential to create a layout that felt clear, consistent, and engaging throughout. The design balances bold visuals with a clean, modular layout, incorporating stat blocks, auto-scroll cards, and flexible media components that make complex information easy to digest. The result: a modern, cohesive user experience that reflects Clarity’s professional edge and technical expertise.
Powerful development & seamless integrations
Built in Craft CMS 5, the website delivers exceptional performance, security, and flexibility. We developed a library of bespoke content blocks that can be reused site-wide, giving the Clarity team complete control to update and expand content with ease. We also integrated the site with Pardot, automating enquiry notifications and streamlining their lead generation and email marketing workflows.
From inbox to impact: launching the new brand
To support the launch, we designed a suite of branded email templates within Pardot, ensuring consistency across campaigns and communications. We also produced a marketing video to introduce Clarity’s refreshed identity and showcase their full range of services – setting the tone for a bold new chapter in their digital presence.
Check out the end result at seekclarity.com
