Master AI for Audience Discovery & Visibility
Perfect for marketers, consultants, and business owners looking to attract and engage their ideal audience. This lab focuses on the awareness and discovery stage – teaching you how AI can amplify your reach and make your brand findable. You’ll learn to use AI tools for audience research and content ideation, craft materials optimized for AI search engines (GEO – Generative Engine Optimization), and ensure your business appears in ChatGPT, Claude, and other AI assistant responses.
Bring your laptop; we’ll work through real examples of positioning your expertise where your future clients are searching.
At the end of the course you will be able to:
1. Identify and understand your target audience using AI analytics
2. Create discoverable content optimized for AI search
3. Implement GEO strategies to be mentioned by leading AI assistants.
Laptops will be required for this course along with any relevant software installed.
Monday 20th October – 9:00am – 12:00pm
£150 (plus GST)
Vincent Sider
With over 20 years of experience as a digital strategist, e-commerce and marketing practitioner, Vincent has helped organisations define and build their digital strategies and enhance their digital marketing. He has worked globally with some of the world’s leading organisations, developing world-class data-driven marketing as Head of Strategy for British Telecom, Vice President for social media at the BBC, Head of TopGear.com, and Strategic Adviser to the Royal Foundation. He is an award-winning lecturer and an alumnus of Mines ParisTech and lead course director on AI for the Chartered Institute of Marketing. Vincent now specializes in training employees and assisting organisations with their AI transformation and growth. His ambition is to deliver learning programs and marketing services focused on the business world’s most cutting-edge skills and needs.