Advanced Workshop:
Applications of AI at each level of the marketing funnel.
Generative AI applications at the top of the Funnel, from ideation, audience definition and clustering to assets creation.
Machine Learning at the bottom of the funnel to predict customers actions and behaviours.
Laptops will be required for this course along with any relevant software installed.
Monday 20th October – 9:00am – 12:00pm
£150 (plus GST)
Vincent Sider
With over 20 years of experience as a digital strategist, e-commerce and marketing practitioner, Vincent has helped organisations define and build their digital strategies and enhance their digital marketing. He has worked globally with some of the world’s leading organisations, developing world-class data-driven marketing as Head of Strategy for British Telecom, Vice President for social media at the BBC, Head of TopGear.com, and Strategic Adviser to the Royal Foundation. He is an award-winning lecturer and an alumnus of Mines ParisTech and lead course director on AI for the Chartered Institute of Marketing. Vincent now specializes in training employees and assisting organisations with their AI transformation and growth. His ambition is to deliver learning programs and marketing services focused on the business world’s most cutting-edge skills and needs.