Predict Customer Behaviour & Maximize Value with AI
Designed for anyone managing customer relationships or marketing campaigns, this workshop teaches you to apply AI predictive analytics at the conversion and retention stages. You’ll discover how to forecast customer actions – who will click, purchase, or churn – and estimate lifetime value without needing data science expertise. Using accessible AI tools, you’ll learn to segment customers intelligently, prioritize high-value prospects, and automate retention strategies based on behavioural predictions.
At the end of the course you will be able to:
1. Predict customer actions using AI analytics tools
2. Calculate and segment by lifetime value
3. Build automated retention workflows based on churn prediction
Laptops will be required for this course along with any relevant software installed.
Wednesday 22nd October – 9:00am – 12:00pm
£150 (plus GST)
Vincent Sider
With over 20 years of experience as a digital strategist, e-commerce and marketing practitioner, Vincent has helped organisations define and build their digital strategies and enhance their digital marketing. He has worked globally with some of the world’s leading organisations, developing world-class data-driven marketing as Head of Strategy for British Telecom, Vice President for social media at the BBC, Head of TopGear.com, and Strategic Adviser to the Royal Foundation. He is an award-winning lecturer and an alumnus of Mines ParisTech and lead course director on AI for the Chartered Institute of Marketing. Vincent now specializes in training employees and assisting organisations with their AI transformation and growth. His ambition is to deliver learning programs and marketing services focused on the business world’s most cutting-edge skills and needs.