Eight weeks learning how to take an AI project from idea to approved, worked through on a real problem of your own.
Plenty of AI projects never get past the idea. Someone’s keen, the use case sounds reasonable enough, and then it quietly stalls because nobody put a number on it or worked out who had to approve it.
This programme teaches you how to get one through. You bring a real problem from your own organisation and work it the whole way, because that’s how the method sticks, but the project isn’t the point. The point is that you can run the next one yourself.
Applications close: 30 November 2026
Launch Session: Monday 7 December 2026, 2pm – 5pm
Weekly Sessions: Every Monday from 18 January – 8 March 2027, 2pm – 5pm, except Week 4, which takes place on Friday 5 February.
Location: Digital Jersey, in person
Digital Jersey reserves the right to cancel the programme if minimum numbers are not reached.
You’ll get the most out of this if you turn up with a problem that’s yours to fix, or two or three you’re choosing between, and you can act on it when you get back to the office.
It helps if this won’t be the only AI project you ever have to run, because most of what you take away is the method rather than the answer.
You won’t be asked to write any code. It isn’t an introduction to AI either, so if you’re after the basics, start there and come back when you’ve got a project worth the eight weeks.
This programme gets one idea from “we should probably do something about AI” to a scoped, costed case that somebody will sign. Let’s Build AI picks up ideas that are already scoped and builds them.
Before Week 1
There’s a launch session on Monday 7 December 2026, some self-paced material to work through over Christmas, and a 30-minute call with the programme lead to confirm your place and discuss the problem you’re bringing.
The Eight Sessions
Week 1 – Monday 18 January: Choosing the Right Problem
Week 2 – Monday 25 January: Proving It Is Worth Doing
Week 3 – Monday 1 February: The Business Case
Week 4 – Friday 5 February: Implementation and Change
Week 5 – Monday 15 February: Governance, Data and Risk
Week 6 – Monday 22 February: Generative AI and Prototyping
Week 7 – Monday 1 March: AI Agents
Week 8 – Monday 8 March: Capstone

Seb Lawson
Seb Lawson, is founder of the AI and automation consultancy Spark AI Agency and former Head of Innovation at Digital Jersey. He works with AI and automation every day, building real systems for financial and professional services firms, so the sessions stay grounded in what actually works rather than what is merely cutting edge.
He has built and scaled products on both sides of the Atlantic: in Silicon Valley at the drone-delivery company Zipline, and in London at JustPark, the parking platform he helped grow to its exit. A mechanical engineer by training, he is an introvert who would rather ship something useful than talk about it.

Vincent Sider
Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.

Stephan Thoma
Executive-level leader in the global talent & leadership development world for over 30 years. Independent Advisor and Coach, with a proven track record with major businesses providing strategic advisory and consultancy support to Exec’s and businesses keen to address complex 21st Century talent and growth challenges, AI being foremost of those now.