Overview
Insight Session 8
Generating video/image assets for local marketing. Copyright risks. Maintaining a “Jersey Authentic” voice in AI copy.
Course overview
AI tools can now generate images, video, and music in seconds, and they are already being used by businesses across Jersey for social media, marketing, and promotional content. But most people using them have no idea where the legal lines are, or why so much AI content ends up sounding like it came from nowhere in particular.
This session cuts through both problems. We will show you live how three of the most useful tools work, Gemini for images and video, Hedra for talking-head video, and SUNO for music, so you leave knowing exactly what they can produce and how to get the best out of them. Then we will cover the copyright questions that every business publishing AI content needs to understand: who owns what you generate, what the platforms require you to disclose, and which tools give you the cleanest commercial footing.
The final section is the most Jersey-specific: why AI copy defaults to generic, and how to keep your voice local when the tool has been trained on the entire internet. We will show real before-and-after examples and give you a prompting approach you can use immediately.
You will leave with a recommended tools list, a four-question pre-publish checklist, and a clear sense of where AI content genuinely helps, and where it needs your judgement behind it.
Suitable for: anyone using or considering AI tools for marketing, communications, or content creation. No technical background required.
Date
Thursday 21st May – 12:00pm – 1:00pm
Cost
£30 + GST (Free to members)
Meet the lecturer
Sebastian Lawson
Sebastian is an experienced technology professional having spent his career in a variety of technology startups around the world. Involved in multiple areas of these fast-paced companies, he has a wealth of experience in all things tech from software development planning to hardware design and operations.
Before joining Digital Jersey Sebastian was the General Manager for TrustFlight, a global aviation software startup focussed on transforming the paper-based industry. His main experience is in unmanned technologies, having worked for Zipline, the largest drone delivery company working across 20 different countries in Africa & Asia. Within Zipline, Sebastian helped across operations, business development and engineering taking his experience as an engineer and adapting it into each area of the business.
As the Unmanned Technology Specialist at Digital Jersey, Sebastian is working with the Public and Private sectors to encourage the use of unmanned technologies.
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