Welcome to your essential marketing guide, designed to empower digital startups in Jersey. We’re here to help you navigate the intricacies of the island’s digital economy. From leveraging local networks to reaching a global audience, this guide provides practical marketing advice for your digital venture. While rooted in Jersey’s unique environment, these strategies will provide a strong foundation for any digital business.
Define Your Brand
Set Goals
- What are is your companies purpose?
- What goals are you trying to reach?
- What are the long term goals?
Unique Selling Proposition
- What about your product makes your company stand out?
- What makes you competitive in the market?
Target Audience
- Who is your audience?
- What did your audience persona tell you?
- What problem do you solve for your audience?
- Does your audience know what your product benefits are?
- What do you promise to deliver for your customers?
- What do you promise to deliver for your customers?
Brand Voice & Personality
- How do you want your brand to sound?
- How do you want our brand to feel?
Brand Values
- What does your brand stand for? What are its core beliefs?
SPECIFIC
Set a goal which is clearly defined and is easily measurable
Measurable
How can you measure this goal?
Achievable
How is this goal attainable? Is it realistic?
Time Frame
When do you aim to achieve this goal
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