The Innovation Accelerator Programme is designed to give you some practical methods and advice on how to design, test and grow your new digital products and services. Starting with the user, we work through a systematic approach to creating solutions that will deliver real value. On the first day of the course you will get the chance to create and test some prototype ideas. On the second day you will develop materials and content to communicate your idea for feedback and funding.
This course emphasises a practical hands-on approach to digital innovation, encouraging you to build and test your ideas so you can find out what works.
- Senior Managers
- Small Business Owners
David is Associate Professor of Innovation at Southampton Business School. A thought leader in innovation management, with a special interest in the innovation process and tacit knowledge. David has delivered innovation courses to private clients and to the Southampton Executive Learning Partnership. He also delivers innovation and entrepreneurship teaching on the MBA.
David’s current research projects are investigating agile methods, remote working, and customer insight methods in innovation
Course overview & Introduction
New Venture Design:
- Persona creation (target user)
- Problem scenario (user needs)
- Value propositions
- Prototyping and Testing
Prototype development 2:
- Communicating your idea
- The business model canvas
- Pitching your idea
- Balancing act: innovation strategy and portfolio management
Book your tickets by hitting ‘Book Now’ above.
- Name
- Company
- Job title
- Innovation goals
- Are you working on current or near-future projects?
- If so who is the customer? What problem are you trying to solve?
- Current questions / problems / barriers?
An email reminder will be sent to all ticket holders.
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