This A.I. for Marketing introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.
Wednesday 22nd June – 09:30 – 16:30
Wednesday 20th July – 09:30 – 16:30
This course is fully funded as part of the Government’s Economic Recovery Plan.
- Learn the core techniques and tools used in machine learning for marketing
- Get hands-on experience in predicting and clustering
- Receive an introduction to Dataiku
Meet the lecturer – Vincent Sider
Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.