Building a Brand Brick by Brick

Building a Brand Brick by Brick, with the creator of LEGO’s global brand strategy

  • 21st October 2021
    5:30pm - 8:00pm


Digital Jersey Hub

Whether you work for a creative agency, or you’re an entrepreneur or start-up interested in learning about brand campaigns and brand strategy. Don’t miss our exclusive creative event Building a Brand Brick by Brick, with Sara Riis-Carstensen the creator of LEGO’s global brand strategy.

Sara was the Global Director of Brand Development at LEGO responsible for driving the toy company’s successful brand across Europe, the US and Asia.

“When I began working for LEGO there was not a strategy or a dedicated department working on the brand. I managed to secure branding became strategically and creatively intertwined. Today, Brand Development plays a key part of all core marketing processes at LEGO.”

Sara has also worked at De Beers, Carlsberg and Giorgio Armani, and spoken at companies as diverse as Burberry, Coca-Cola, Google, Facebook and many others.

We’re so excited to welcome such a renowned brand consultant to the Digital Jersey Hub. If you’re interested in finding out more about Sara Riis-Carstensen, check out her website HERE

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