Over 97% of web users regularly use a search engine. Develop your SEO skills and learn how to build a search strategy and tactical plan for achieving high search rankings with this SEO short course.
Wednesday 15th June 9:30am – 4:30pm
This course is fully funded as part of the Government’s Economic Recovery Plan.
- The Search Landscape & Key Trends
- How Search works: SEO & Paid Search
- Developing your SEO Plan
- How to Plan & Execute PPC Campaigns
- Measuring Search (SEO & PPC)
Meet the lecturer – James Matthewson
James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.
James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.
James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.