Social media marketing for Retail businesses - Session 2: Planning

This 7 session programme has been developed by The Jersey Retail Association as a result of direct feedback from businesses in the sector. The programme will give delegates the skills to design outstanding social media content to tell the story of their business and engage with different social media channels to maximise their reach. The programme is being run by The Collective and places are 75% subsidised by the Government of Jersey.

Creating the content for your social media posts

Session 2: Planning

• Planning what to post on your social media
• Where do you start when developing content?
• Different types of content