Trade Marks: What they are, and Why they are Important for Your Digital Enterprise

As Digital Entrepreneurs, creativity is your bread and butter.  Your innovations help shape the future of not just the industry, but the planet, and it is vital that you at least consider taking steps to protect your hard work, in the Digital Marketplace.

This informal session will focus primarily on Trade Marks, distinguishing them from other types of Intellectual Property (IP).  During this session you will :

• Learn what a Trade Mark is, and what it is not;
• Develop an understanding of how a Trade Mark can apply to a product or service, and why Trade Marks are very relevant to the Digital Workspace;
• Take a look at the life cycle of a Trade Mark;
• Get a feel for the costs involved in protecting a product or service with a Trade Mark; and
• Consider what might happen if you do not have protection in place for your created works.

Our presenters will be happy to take questions after the presentation, and we offer a free 30 minute consultation for anybody wishing to discuss the viability of protecting their own brand through the registration of a Trade Mark, should this be of interest.