A New Creative Duo: Two Local Agencies Join Forces to Disrupt the Creative Industry

Posted: 24/07/2023

Two Jersey-based creative companies are joining forces to forge a new strategic partnership.

Two Jersey-based creative companies are joining forces to forge a new strategic partnership which will enhance their capabilities and position them as leading players in the Channel Islands’ creative industry. Video production company Reel Creative and North Creative, a renowned marketing agency, are combining their expertise to provide an enhanced level of creative services for the local market.

This collaboration brings together Reel’s filmmaking expertise and North’s celebrated brand storytelling to deliver innovative content that helps their clients stand out in the attention economy and build lasting emotional connections with their customers.

As part of this partnership, Ben Jordan, Founder and Director of North, will join the Reel team as Creative Lead while continuing to run North. Ben’s experience in leading strategy and tactical ideas for international brands will contribute to Reel Creative’s continued success and growth strategy.

Founder and Director of Reel Creative, Phil Slatter, commented: “We’re thrilled to welcome Ben to the Reel team. Ben’s a heavyweight creative and brand strategist with a successful track record of finding creative answers to big client problems across multiple industries and markets. Every great video starts with a great story and teaming up with North is part of our focus on distinctive storytelling to create branded video content for our clients that doesn’t just win clicks and conversions, but also captures the hearts and minds of customers. It’s a win-win for everyone involved.”

Ben Jordan was the strategic mind behind Visit Jersey’s international brand campaign, ‘Jersey. Curiously Brit..(ish)’ which was recently recognised for an industry award in Berlin. His creative career spans over a decade in which he has delivered tactical campaigns for Coca Cola in Australia and devised brand strategy and voice for Digital Jersey.

Ben Jordan, Director of North and Creative Lead at Reel Creative, also commented: “I couldn’t be more excited to join the talented team of Reel-sters. Our clients are increasingly hungry for visual content that helps them stand out in a crowded media landscape where brands are competing for the same attention-poor customers. Creative storytelling is the key differentiator that will elevate our clients above their competitors by emotionally connecting with their audience. Reel’s exceptional filmmaking and photography are the perfect gin to North’s storytelling tonic. It’s a business Tinder match!”

The strategic partnership between Reel Creative and North Creative is designed to fuel growth, stimulate fresh creative thinking and enhance their overall client experience. Both companies have a shared passion for storytelling excellence and delivering maximum return for their clients. By uniting their combined strengths, both companies aim to provide their clients with an enhanced range of creative solutions that captivates audiences and drives business success.


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