By TPA
20/07/2026
After a competitive pitch with London agencies, TPA has been appointed by Healthspan, one of the UK’s largest online-only supplement and vitamin retailers, to reposition the brand and deliver a major campaign across TV, print and digital.
The win is a significant moment for the Channel Islands agency, demonstrating that world-class digital marketing and brand strategy capability is very much alive in the islands, and competing at the highest level in the UK market.
Healthspan’s ambition was to move beyond its strong direct-to-consumer heritage and own a broader conversation around ageing well, targeting the high-value, proactive 45+ consumer in a category long dominated by short-term promotions.
Critically for a business of Healthspan’s scale, the platform was built to perform commercially as well as creatively, translating into performance-led Direct Response TV, spanning pure brand storytelling through to product-led executions, alongside print and digital activity designed to drive measurable customer growth.
“Healthspan is exactly the kind of brief we love, a brand with real heritage and genuine customer trust, ready to think bigger. We Got You is not just a campaign; it is a platform built to grow with the business. It proves that brand and performance don’t have to be in isolation and that you do not need to be based in London to deliver work at this level.”
Ben Inder, MD
See more of the campaign here
