JT has won Gold and Silver awards at the International Digital Experience Awards, facing tough competition from global business giants.
The telecoms company was shortlisted for three customer experience (CX) initiatives and won Gold in the Best Use of a Digital Platform for JT’s Field Engineering Worx App which was developed in-house during the COVID-19 pandemic. Linking the Operations Team at base to JT Engineers out working with customers, the App allowed the teams to work more efficiently and resolve issues quickly when JT’s services were in high demand. Competition in this category came from global businesses including the Indian telecoms company Tata Communications.
JT also had two CX entries shortlisted in the Best Use of Customer Feedback category, winning Silver after coming second to international energy giants, Shell.
Sara McCarthy, Head of Channel Islands Customer Operations, presented the Worx App to the panel of judges: “I am really thrilled that the many talented people who make up our Operations Team have been recognised with a gold award for all their hard work. We started developing the App before the COVID-19 pandemic because we needed to improve the way we managed the engineering services we provide our customers. JT played a critical role in supporting the community during the pandemic and based on the real experiences of the Ops Team and our Engineers, the team were quick to adapt the App and turn it into a reliable tool so that those out in the field could concentrate on providing a great service to customers. It also reduced the amount of face-to-face contact, helping to keep JT’s people and customers safe.”
Winning silver for the ‘JT Voice’ insight panel in the Best Use of Customer Feedback category, the judges recognised the extensive work done by JT to give people the opportunity to digitally share their views and experiences, and how JT then used those learnings to improve their offerings.
Tamara O Brien, Group Head of Corporate Communications, Brand & CX, added: “Everyone has had to work together in trying circumstances over the last year and that spirit of togetherness is what shines through in the way JT’s people approach their jobs. Our people worked extremely hard to improve the technology that helps us to deliver a better customer experience. We are always learning as a business, and we really appreciate customers who take the time to give us feedback via our JT Voice customer panel, giving us vital and welcome insight into how they feel about our products and services which then helps us to continuously improve. We now have thousands of customers on our panel and their invaluable feedback helps drive us forward.”