The free 28 page PDF is called “Nine Simple Steps to your Perfect Business website”. Following the nine steps it lays out will help people make the right choices and result in a website that portrays their company in it’s best light.
It covers topics such as goal setting, competitor analysis, defining audiences, key messaging, functionality needs, content generation and of course visual design.
The easy-to-read guide demystifies some of the terminology that creative and digital agencies might use, putting the reader on a level playing field when seeking someone to build their site. It also has worked examples from a fictional company, Le Maistre Flowers, to bring the concepts to life.
Phil de Gruchy, managing director said: “We wanted to create a guide that helped usher our clients through the steps they need to take when embarking on a new website project. We believe following these steps will result in a web presence more aligned to their needs, that better represents their company and resonates with their target customers.”
You can download the free guide here