Building Swoop.je in under 30 days ...and what that means for your business

What happens when building digital tools no longer takes months, large budgets, or large technical teams?

In this webinar, Phil de Gruchy from Blue Llama shares the story behind Swoop.je, a Jersey-specific mortgage comparison platform that was conceived, built and launched in under a month using an AI-first approach often referred to as vibe coding.

Swoop is not just a new product. It is a real example of how the way we build software is changing, and what that change makes possible for businesses in Jersey and beyond.

This session is not technical. It is about what this shift means in practical, business terms.

We’ll cover:

Starting point: what is vibe coding?

A simple, non-technical explanation of what vibe coding actually means, and why it represents a step change in how digital tools can be created.

The Swoop.je case study

How a public-facing mortgage comparison platform was:

Designed, built and deployed in weeks rather than months
Tailored specifically to Jersey’s market and nuances
Developed using AI-first methods from the outset
Beyond development: AI across the whole business

How AI was also used to support:

Marketing and promotional content
Video creation
Legal and structural groundwork
Faster iteration and decision-making

What this makes possible externally

Why launching new digital products, platforms or services is now more realistic for:

Entrepreneurs and founders
Businesses testing new ideas
Niche or Jersey-specific opportunities that were previously uneconomic

What this makes possible internally

Why this shift may matter even more inside existing organisations:

Building bespoke internal tools around real processes
Creating systems that fit your business, not the other way around
Rapidly improving and adapting tools as needs change

Putting it all together

What this change means for the future of digital products, internal systems, and innovation on a small island like Jersey, and where the biggest opportunities are likely to emerge.

This webinar is designed to help you rethink what is now possible, whether you are launching something new or improving how your organisation works today.