This course is for those who have previously attended our Digital Marketing 101 Course, or have experience in a digital marketing role and are wanting to advance their skills.
Wednesday 13th July 9:30am – 4:30pm
This course is fully funded as part of the Government’s Economic Recovery Plan.
- What does Digital Strategy look like?
- Resources, Technology & Money
- Developing your Digital Strategy
- Strategic Digital Measurement
Meet the lecturer – James Matthewson
James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.
James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.
James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.