This course explores the trends in Email Marketing, the importance of data, and measuring your Email campaign’s effectiveness. All important aspects of good Customer Relationship Management.
Wednesday 29th June 9:30am – 4:30pm
This course is fully funded as part of the Government’s Economic Recovery Plan.
- Email’s role in Digital Marketing
- The latest Trends in Email Marketing
- The importance of Data
- Planning & Executing Email Campaigns
- Measuring Email’s Effectiveness
Meet the lecturer – James Matthewson
James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.
James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.
James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.