The win for JT’s Customer Experience and Marketing Team adds to the two major awards won in August and once again, JT was up against tough competition from household names such as BT who took Bronze in the Use of Insight and Feedback – Programme category.
The category recognises organisations whose initiative has driven cultural change and achieved extraordinary CX as a result.
The judges were impressed with the way the team at JT listens to and uses the feedback from customers to improve services, products and communication. JT started a programme five years ago to improve customers’ experience as it transformed the business from an on-island telecoms provider to a world-class communications brand, pioneering digital technology supported by a first-class customer experience.
Graeme Millar, JT’s Chief Executive Officer, said: “Winning Silver when up against big companies like BT is a huge testament to the talent and dedication of our teams. We put the customer at the heart of everything we do, and the comments and suggestions we receive, whether positive or critical, help us make sure we are delivering what they want. We are delighted and thrilled that the way we value the good relationship we have with our customers has been recognised in a national award, especially given the importance of telecoms this year.”
Tamara O’Brien, Group Head of Marketing, Brand and Customer Experience, said: “Our people know how important it is to have good face-to-face contact with our customers, and while that has been difficult this year, we have found ways of reaching out so that we know what their needs are and how we can help. We work hard to make sure we deliver a great service and a lot of that is about listening to and learning about the people that use our services and products. We have had a huge amount of contact from our customers this year, and our teams adapted and, in some cases, changed roles to make sure we were able to respond to any problems and questions as quickly as possible. We are immensely proud to have come so far from when we started our customer focused strategy, making JT more than just a job for our people.”
The Customer Experience Awards, now in its tenth year, celebrates the work of CX professionals from around the world. Virgin Money and InMoment won Gold, JT Group won Silver, with BT Consumer winning Bronze.