Member Spotlight – Clearway Operations

 “Clearway provided a clear, well-evidenced review of our sales process that gave us real confidence in where to focus. The work was delivered professionally, the insights were actionable, and it’s already shaping how we approach new leads. A very valuable and insightful engagement.”

— Rajesh M, CEO at 123Financials

Tell us a bit about yourself and your role 

I’m Kelly, founder of Clearway Operations. My background spans senior roles across operations and marketing within growing service businesses, where I spent years improving how teams sell, deliver and work together. Clearway is a natural extension of that experience – supporting founders and leadership teams who need stronger systems behind the business, so operations feel clearer, growth feels calmer and the company is less dependent on them to hold everything together.

 What does Clearway Operations do?

Clearway helps service businesses fix the operational issues that create bottlenecks, missed opportunities and day-to-day chaos. That can mean improving internal processes, clarifying responsibilities, strengthening ways of working, or putting better systems in place across sales, delivery and the wider business. The goal is to help the company run more smoothly, with less friction, better visibility and less dependency on the founder.

What challenges do you see founders facing as they grow?

The biggest one is that the founder becomes the glue holding too much together. They are chasing sales, unblocking delivery, answering questions, making decisions and filling process gaps, which works for a while but eventually starts to limit growth. As the business gets bigger and moves from early traction towards £1mil and beyond, that lack of structure creates more friction, more inconsistency and more pressure on the team, and it becomes harder for the founder to step back without things slipping.

How do better systems change how a business runs?

Better systems create clarity, consistency and momentum. They make it easier for work to move, for people to know what they own and for decisions not to live in one person’s head. When that happens, founders get more headspace, teams work with less friction and the business becomes easier to grow without everything feeling reactive.

What led you to start the business?

A lot of my career has been spent solving the problems that sit underneath growth, such as messy handovers, unclear ownership, inconsistent ways of working and too much dependency on one person. Over time, it became obvious that many founders do not need more software or more theory, they just need the right operational support to improve how the business runs and build something that feels more scalable day to day.

What makes your approach different?

My approach is practical, lean and embedded in the reality of how teams actually work. I do not believe in over-engineering, adding tools for the sake of it or delivering big theoretical plans that never get used. The focus is always on identifying the real blocker, improving it in a meaningful way and supporting implementation so I can leave behind clear systems that stick and people actually want to follow. I’m particularly interested in how AI can be applied in a practical way to improve operations without adding unnecessary complexity.

What made you join Digital Jersey?

Digital Jersey felt like a strong fit because it brings together ambitious businesses, practical support and a genuinely valuable network. As someone building a business in the operational and growth space, it made sense to be part of a community that is helping local businesses develop, connect and think bigger.

What are your goals for the next 12 months?

 Over the next year, my focus is on building Clearway steadily and well, working with more brilliant clients and continuing to strengthen my positioning in the market. More than anything, I want to build a business known for doing thoughtful, high-quality work that makes a real difference to how companies operate.

 What’s one sign a business needs better systems?

When too many things depend on one person remembering, chasing or checking everything.

A tool or habit you rely on daily

Lists! I am obsessively always writing things down and planning my days with long to-do lists. It probably seems excessive to some (someone recently said that they had never seen anything quite like it) but it’s the way I work best and keeps me focused.

What do you enjoy outside of work?

I love being outside near the sea. Whether that’s sea swimming, surfing (badly – I’m learning!), paddleboarding or walking my dog. You’ll often find me somewhere on a beach, especially in summer.

To learn more, visit Clearway Operations.