The Observatory and The Little Psychology Co. win international acclaim

Posted: 20/01/2021

Launching as the first online, on-demand child psychology service in the UK, The Little Psychology Co. is the brainchild of Jersey-based Child and Educational Psychologist, Dr Samantha Weld-Blundell. Designed and developed by The Observatory, the trailblazer on-demand platform has been named one of the five winners of Elementor’s 2020 Global Showcase.

As an entirely user-first reboot of the traditional way to access child psychology services, The Little Psychology Co. gives parents and educators the ability to talk to a trained Child Psychologist, face to face, exactly when they need it. It has been launched first in Jersey, and offers a service that is the first of its kind in the UK. The platform uses a simple, intuitive booking system with videoconferencing to connect parents directly with a child psychologist for face-to-face sessions, seven days a week with after-hours availability.

The Observatory worked with Dr Weld-Blundell from the ideation stages, helping bring clarity to the vision and develop a visual identity, voice and digital experience that would be as welcoming, honest and approachable as the service itself.

Ben Hickingbotham, Creative Director of The Observatory said: “Sam is that rare breed of brave visionary who had the understanding and background to disrupt her sector and the confidence to trust us to deliver her vision. Good design thinking gives startups a strong start, and it has been our pleasure to apply our strategy and execution to deliver a polished, professional platform for this groundbreaking concept. We are delighted to see it already receiving such global acclaim.”

The Observatory’s design-led approach was highly praised by Elementor, the world’s leading website builder platform for professionals on WordPress with more than 5 million active developers. Elementor’s judges commented: “Our winners surpassed the expectation of designing a beautiful website, and in The Little Psychology Co.’s case, took a really unusual innovative and design-led approach to website development. The Little Psychology Co. embodies the art of connecting with a child, using a gentle colour palette and an uplifting user experience.”

The Little Psychology Co.’s innovative concept is the first in the UK, offering parents and educators an alternative route to child and educational psychology without the barriers, waiting lists and thresholds associated with accessing traditional psychology services.

Founder and qualified Child and Educational Psychologist, Dr Samantha Weld-Blundell said: “I started this company out of a need that I felt wasn’t being met. We provide access to psychological support that is simple, affordable and in a way that meets the demands of the fast-paced lives of the modern world. We occupy a virtual space, so you can speak to us wherever and whenever suits you. We believe that every child should have the opportunity to reach their potential and be as happy as possible. The Little Psychology Co. supports you to support them, and we’re proud to be challenging the status quo to make sure that families everywhere can access child psychology services in a way that suits our lives.”

The winning site design for The Little Psychology Co. used soft, welcoming colours, hand-drawn illustrations by talented Jersey illustrator Abi Overland and a friendly tone of voice, designed to create a safe, positive place for parents. Subtle micro animations and parallax transitions created an intuitively responsive and modern UX, with crossfading colours to ensure the site felt less formal and more immersive, reflecting the modern proposition of the brand.

Ben Hickingbotham said: “We are delighted that our design-led approach was recognised by such an influential industry partner as Elementor, and very proud to see the overwhelmingly positive sentiment towards The Little Psychology Co.’s brand and proposition from its natural audience – parents and families.”

Visit The Little Psychology Co.’s winning website here:

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