The Orchard, formerly Orchard PR, has unveiled a new brand identity and refined agency model, reflecting a shift in how brands are approaching communications, with clients seeking more joined-up thinking, delivery at pace and clear commercial impact.
The Orchard’s refreshed proposition sharpens its role as a PR-first, strategically integrated partner, building on strong momentum and two years of continued growth in Jersey. This progress has been nationally recognised with the agency named in PRWeek’s 2026 Top 150 ‘Bubbling Under’ – as the only Channel Islands agency to be listed.
At the centre of the approach is ‘Culture Smart’ thinking – an insight-led model rooted in The Orchard’s deep understanding of the Channel Islands market, helping brands navigate local nuance while creating communications that travel, resonate and deliver results.
To support this, the agency is launching a partnership with Tom Robertshaw, founder of Pathfinder, a marketing and creative consultancy. With over 20 years’ experience across agency, client-side and board-level marketing, Tom will play a key role in building and strengthening The Orchard’s creative capability – bringing senior strategic input, creative challenge and an external perspective to campaign development.
This partnership enhances the agency’s ability to deliver end-to-end strategies, blending earned media with broader creative and communications disciplines.
The agency has also introduced a new structure aligned around client outcomes, strengthening senior oversight from initial insight through to execution. This will be delivered across social & digital, content & narrative, creative & production and media & reputation, ensuring a more connected and effective delivery model.
Laura Morel, Business Development & Account Director, said:
“Jersey is a market built on relationships, reputation and trust, which makes culturally intelligent communications incredibly important. As The Orchard continues to grow its presence here, this refreshed proposition gives clients a clearer sense of what we bring to the table; strategic thinking, strong local insight and connected delivery that helps brands stand apart.”
