This course is a hands-on guide to social media and explores how it is an essential element of any successful marketing activity. You will learn how to plan, implement and optimise social media activity.
Tuesday 14th June 9:30am – 4:30pm
This course is fully funded as part of the Government’s Economic Recovery Plan.
- The Social Landscape & Key Trends
- The importance of Social Content
- Key Social Touch-points & their Roles
- Planning & Executing Social Campaigns
- Measuring Social Media Marketing
Meet the lecturer – James Matthewson
James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.
James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.
James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.