An effective marketing strategy is a key component of any successful business, but creating and implementing a strategy can be an expensive and daunting task if you don’t have a marketing background. This workshop is designed for small businesses to learn the basics of defining and promoting their brand, as well as the different digital channels available and how they can be used. By the end of the workshop, you should have the tools to put together a detailed marketing strategy.
About the tutor
As the Marketing Director at The Infuse Group, Lydia works directly with clients to produce bespoke digital strategy and with her team to execute these strategies. Lydia is not your typical marketer – her background is in psychology and she leverages a robust understanding of how people think to produce influencer marketing campaigns that deliver results based on data.
Prior to The Infuse Group, Lydia held marketing leadership roles at several organisations in Jersey, working in a variety of industries from technology to finance.
There is a nominal charge for this invaluable workshop to help us cover costs. Croissants and coffee will also be provided.